http://www.prnewswire.com/news-relea...300165827.html

"Hello Kitty designer Yuko Yamaguchi told the reception party, "In the 40 years since Hello Kitty was born, the character has been thought of as something that is just for girls, but now we hear from men in their 20s and 30s who don't view it as particularly 'girly.' We've also received requests from high school boys who've been brought up by mothers who are Hello Kitty fans and have gotten used to the character as part of their lives, asking us to make items to suit their style."

Th offerings are a little too subdue for me, I want something more overtly Hello Kitty